Mastering the Grocery Shopping Experience
Recently Heide Collins, a CNN anchor, was interviewing me as an expert in visual marketing. She asked me how I would advise the typical shopper to deal with the grocery shopping experience. CNN’s query...
View ArticleWall Yourself In
I am in furious mural mode. At home, I’m sketching line-drawings of birds in my bathroom. At work, I’m lobbying to create 30-foot painting to disguise the concrete wall outside our office. At first I...
View ArticleTrends – how they travel?
How trends move around and materialize in different regions around the world is absolutely intriguing to me. Trends definitely move around in different forms and shapes – they may be industry-oriented...
View ArticleFashion Is Going Green
While wandering through Barnes & Noble, my home away from home, I discovered a new magazine. It might not sound like a big deal, but given the frequency with which I haunt this store and loiter in...
View ArticleIf Kerry wins tomorrow
If Kerry wins tomorrow (which I believe he will), it will mean that the country’s latest generation of young adults has found its voice. Comparable in size to the Boomer population, this group has been...
View ArticleTeen tastes
I have two daughters born in April (15 years and 3 days apart from each other). Each year, as their birthdays arrive, I begin a frantic search for whatever is new and hip for their age group. With my...
View ArticleA visit to elderland
I’ve spent the last couple of weekends in the company of large groups of people over 75. This wasn’t a few token oldsters sitting on the sidelines, but 100+ folks talking, eating, dancing, and hanging...
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CASE STUDY: M&S Putting Passion back into Promotion
It’s difficult to think of something more British than M&S. The major retailer is a staple of the high street from Shetland to South End. But when something is so regular, so much a part of...
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Cultural Cool
CoolBrands have released this years “annual barometer of Britain’s coolest brands” naming 20 brands they deem the pinnacle of cool. Coolbrands believe that “cool is subjective and personal” and...
View ArticleTo Seduce (and Convince) Artificial Intelligence
There’s no doubting the importance of Artificial Intelligence (AI) cementing itself in the zeitgeist. Case in point: the evolution of search over the last five years has tripled according to Google...
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